The biggest Amazon shopping holiday is nearly here. The dates for Prime Day 2025 have officially been set for July 8-11 and many early deals are starting to arrive as the sale gets closer. With Prime Day taking place so soon after the Fourth of July, however, you may be wondering if Amazon is planning on offering up deals even earlier this year.

While it’s certainly possible that Amazon could drop a Fourth of July out of the blue, I don’t anticipate that the retailer will do so in 2025. Last year Amazon surprised us with Fourth of July savings, but that was because Prime Day didn’t take place until later in the month in 2024. With the longest Prime Day ever happening less than a week after the American holiday this year, I just can’t imagine Amazon will join in on the Independence Day sales this time around.

Expect Amazon to Price-Match Fourth of July Sales

While I don’t expect Amazon to have a specific landing page for Fourth of July sales in 2025, I do think they will end up offering discounts regardless of that fact. The retail giant almost always price matches other retailers when they lower prices on items that are also available on Amazon and will likely to continue to do so this year. It’s likely because of this that other major retailers like Walmart and Target have announced their July sales for around the same time as Prime Day this year, rather than before.

So if you are planning on doing any shopping over the holiday weekend, Amazon is definitely worth considering for a lot of different items. The obvious exception to this is if there are sales on items exclusively outside of Amazon. For example the Ikea Summer Sale going on right now is specific to that retailer because Amazon isn’t in the business of selling Ikea furniture. But if you’re looking to buy a new TV from any of the major brands, the prices will most likely be the same.

Amazon Already Has Early Prime Day Deals

In addition to price matching, Amazon has also already started rolling out its early Prime Day discounts. Some of the best overall deals happening now are primarily on Amazon-owned subscriptions and products. This includes everything from an Audible subscription to a Luna wireless controller. Prices on these products and services are as low as they’ve gone all year and will likely remain discounted until Prime Day ends on July 11. Unlike any price-matched discounts, most of these deals are only available for those with an Amazon Prime subscription.

Outside of these early Prime Day deals, Amazon also tends to offer various other unique promotions in the lead-up to the main event. You can likely expect various buy one, get one free sales on things like books, movies, and various grocery items to pop up the week before. For example, there was a recent jigsaw puzzle sale that I found that would easily fly under your radar if you didn’t know to look for it.

So, should you wait for Prime Day?

If you are looking toward upcoming sales events to find the best savings this year, Prime Day is probably going to be your best bet before Black Friday. That being said, some Fourth of July sales are still likely to have better discounts than the Amazon-centric sale that comes after. Things like barbecues, clothing, and TVs are all likely to be at their lowest prices of the year around the Fourth of July and having Prime Day shortly after these sales end is really just an extension of that. If you find a good deal on something you need right now and can verify it’s at its lowest price of the year, there’s really no reason to wait.